The Gruffalo film was released on Christmas Day and watched by 9.8 million people. Films of The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway Rat, Zog, The Snail and the Whale, Zog and the Flying Doctors, Superworm and The Smeds and The Smoos have also been made since then. The films have become a highly anticipated part of the Christmas Day TV schedule in the UK.